How our smartphone turn into time-loss vortex and an idea of solution.

  • 90% answered 3/5 or more about lacking time in daily life
  • 83% answered 3/5 or more about spending too much time on their phone
  • social networks rank only as n#6 (after mail, camera etc.): they are not primary need tools
  • Social Network is the first thing on which a vast majority (62%) of people would reduce their use
  • 75% are regurlarly disturbed by notifications while doing an important task => 75% of these notifications come from messaging apps

BUT… no one do anything about it :

  • Only 19% use a time-tracking solution in their smartphones
  • 95% rely on the on-built solution of the recent Iphones or Android==> they didn’t willingly get an app for that
  • And among them only 24% said they observed even a slight change in their habits
  • In other words among the 83% spending too much time on their phone… only 5% really took action
  • Social pressure
  • Constant notifications
  • Endless scrolling
guilty chick
  • stimulate rational thinking after a period of time on social networks (thanks to an equation for example or a logic test) to help people “reconnect” with real life :
  • Rely on a “33 10” Nokia nostalgia feeling when phone were considered more useful:
  • Quickly activate different modes with personal set ups : app you can block /people who can reach you etc
  • See your progress in terms of time spent on your phone and the number of screen unlocking
  • See your progress with badges and gamification
  • Logical test to help you get out of the Social Network vortex :
competition screens
style tile
first moodboard



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PE Delfly

PE Delfly

UX Strategist/ Nudge expert / Business Developer